Sourcing
FINDING HIDDEN GEMS
...is a full-time job. We have traveled extensively through the vast coffee-growing regions of India to find small farmers to partner with.
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Working from the ground up we deliver unique coffees and stories from the smallest, most beautiful corners of our nation.
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COFFEE IS ALIVE
Coffee is a perishable good and should be treated like fresh produce. Instead, in India, it is treated as a dead commodity, where quality gets reduced at each stage, and what people finally drink may be years old.
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Ruby's picks up coffee directly from the farmers, eliminating middlemen and assuring freshness. We do this by taking care of the whole supply chain from processing, to storage, to logistics, to roasting, to finally brewing an epic cup of coffee.
ORGANIC COFFEE
We believe that organic is just better. Organic coffee is better tasting, better for your body, and better for the environment.
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Ruby's only works with organic coffee growers and works with other farmers to turn their farms organic.