Our Story
SIMPLE CONVERSATIONS
...with amazing people in the coffee growing belt, as we traveled the breadth of our country.
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The people we met along the way have shaped the vision of this company.
VALUES
Always ensuring the best interest of the farmer
Always ensuring quality for the customer
Always working to reduce our carbon footprint
Building a community of growers and consumers
Open sharing of knowledge on coffee
Build a world-class team
HELPING SMALL FARMERS
Ruby's works with small farms to provide infrastructure and advice on agricultural and processing practices, improving yields and coffee quality year on year.
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Usually, their beautiful coffee is lost in a larger pool of coffee that is aggregated by local traders.
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Working directly with farmers, we pick up these unique coffees and bring them directly to you, the coffee drinker, usually for the first time.
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The rewards are in the cup.
FAIR TRADE
Ruby's pays the farmers fair prices for their hard work. They receive much higher rates than what they get from local traders and we ensure to take their entire harvest.
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Giving farmers good and predictable rates year on year allows them to focus on what they do best - growing fantastic coffee.
TEACHING
...farmers about their own coffee by brewing coffee with them or by sharing our knowledge on processing.
There exists a huge disconnect between the consumer and the farmer. Most farmers never get to taste the end product of their work.
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WORKING FROM THE GROUND UP
The Ruby's team lives and works in a 5-acre organic coffee estate, getting our hands dirty by understanding coffee at the root level.
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At our coffee lab, we gain a molecular understanding of the coffee we grow and work with, to make that perfect cup of coffee.